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Etiqueta: Matriz BCG

Home Posts Tagged "Matriz BCG"

Matriz del Boston Consulting Group (BCG)

mayo 19, 2021JonPlazaEmprendimientoNo commentsemprendedores, empresas, jon plaza pérez, Matriz BCG

Toda empresa debe realizar un análisis de su cartera de productos o servicios periódicamente. Para el análisis y gestión de la cartera de productos utilizaremos el modelo de la matriz del Boston Consulting Group (BCG). Esta matriz establece cuatro posibles tipos de productos o servicios en función de:• la cuota de mercado que han conseguido.•…

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